Homegrown brand Castlery to unveil new flagship store at Liat Towers

What had begun as a four-man group in Ubi in 2013 has actually grown as a digital brand name and a disruptor in the standard furnishings organization sector. Castlery’s collection of furnishings today partakes 300,000 homes around the world.

Given that joining the Business Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has actually observed a six-fold rise in earnings, introducing outlets in as much as 50 cities in the United States and also expanding operations in Australia.

“Being the very first neighborhood furniture brand name to initiate in Liat Towers is a considerable as well as meaningful event for us. It is a physical sign of our expansion aspirations and shows our steady dedication to keeping true to our beginnings, “says Castlery co-founder Declan Ee.

Domestic furniture pieces manufacturer Castlery plans to launch a brand-new front runner retail store at Liat Towers in the 3rd quarter. Completing 24,000 sq ft across two floors, it will likely be the company’s biggest shop to period and will certainly provide an improved shop experience that suits Castlery’s online-to-offline purchasing experience. Found in the heart of Orchard Road, Liat Towers is also residence to global products like Hermes, a French luxury fashion residence as well as Swiss high-end watch maker Audemars Piguet.

“Castlery has actually cultivated a clear strategy to accomplish this desire while preserving a strong Singapore base,” shares Jeffrey Siow, handling director and chief executive officer of EnterpriseSG. Presently, international orders account for over 80% of Castlery’s total profits.

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“The government will determine and partner more business like Castlery to establish the next generation of Singapore Global Enterprises as the upcoming engine of development for our economic situation,” adds Siow. As part of its worldwide progress technique, the company also plans to work with 100 even more employees over the upcoming year to fill supply chain, promotion and visual merchandising jobs.