Accor hits 45,000 keys under extended stay portfolio
Accor’s progression in the extended stay segment has actually been strengthened by brand-new openings for its Novotel Living brand, an extension of midscale hotel brand Novotel. More recent developments for Novotel Living include real estates in Bangkok, Saigon and Kazakhstan. In Singapore, the brand opened up Novotel Living Singapore Orchard– a rebrand of the previous 8 on Claymore Serviced Residences– in June 2022.
“The escalation of demand for long-term stay residential properties is an international occurrence, pushed by a group shift among visitors who are getting much longer visits, blending company with recreation, and checking out places more completely,” states Morin.
Other current launches consist of Pullman Living Dongguan Forum in China, whilst Accor’s front runner “aparthotel” label Adagio rejoiced in its 15th birthday in 2023 with the launching of 11 new properties around five continents.
“With new traveling behaviors taking hold and more people looking for longer stays, Accor has remained do what we do most effectively– lead the markets in which we have deep roots, solid partnerships and a powerful existence– like Europe, the Middle East and Asia Pacific,” says Jean-Jacques Morin, Accor deputy chief executive officer and premium, midscale and affordability section chief executive officer.
He adds that Accor has an “unmatched” profile of extensive stay companies to service any traveller kind. More organizations under Accor’s extensive stay portfolio include Mercure Living, Swissôtel Living and Mövenpick Living. It also supplies extensive stay choices through brands such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. Furthermore, it has 33,000 exclusive villas, apartments, and branded houses operated in rental programmes.
International hospitality group Accor currently has 45,000 keys throughout more than 380 properties and 14 brands within its prolonged hold portfolio, that includes serviced flats and exclusive rental properties. In an Oct 24 press release, the team claims it is currently the world’s biggest player outside of the United States in this classification, supported by a high concentration of real estates across Europe and Asia.
Accor claims it has even more extensive stay estates in the pipeline, including fresh locations for Novotel Living as well as several high-class serviced residence projects in Riyadh, such as the 250-key Sofitel Serviced Residences Riyadh.